I Choose Kindness Mission

To promote and showcase all the kindness that already exists in the world while creating more of it. It is a movement of people choosing to stand up for kindness and seeing love over fear, diversity over differences, and peace over conflict.

Why Choose Kindness?

Because you want to be the example of what you want to see in others… kindness, love, and compassion for all.

Why choose kindness?

Because you want others to feel seen, to feel heard, and to know that they matter.

Why choose kindness?

To be kind to others, the earth, and to animals.

Why I Chose Kindness:

yours trulyChoosing kindness seems simple right? We all want to be kind and many of us say and feel we are kind, yet do we realize how often we step into fear based thoughts, words, and actions through judgment? We hear of a tragedy occurring and immediately go into blame, worry, and judgment – often without even knowing all the facts. We want to right that wrong immediately so we can feel safe and secure in our world. We want it resolved and those responsible to pay. I can certainly knee-jerk into fear when first hearing of a tragedy.

I certainly believe in consequences to actions. I also believe in compassion for all involved and rather than focus on justice, let’s focus on cause as well and create positive solutions so we don’t further fan the fear flames that show up as anger, violence, hate, and so on.

Life offers us choices, some easy, some hard. We could focus on the tragedies that occur, or we can choose to focus on kindness in our personal lives and in the lives of others. It is easy to focus on the tragedies the world faces, yet with intention and awareness, it’s possible to focus on the goodness the world has along with sending love, compassion, and kindness to areas facing adversity.

That is why the I Choose Kindness project was born, to offer compassion and love as we heal and move forward. When you hear of a tragedy, rather than fueling the fire with ‘how could they’ thoughts, words, and actions, send love. People hurting hurt others. Yes they have consequences, yet let’s look at the person rather than their monstrous actions.

Let’s choose kindness in the simplest of times so when we are faced with deep adversity we are better equipped to face it with love and kindness rather than fear and judgment. Let’s choose to uplift others rather than tear them down. Let’s choose to help rather than hinder. Let’s choose to collaborate rather than compete.

Choose kindness today in your life. Why?


Please join the kindness movement by signing the kindness pledge, sending a I choose kindness picture, and sharing kindness wherever and whenever you can.


Favorite Kindness Quotes (In no particular order)

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” ~ Margaret Mead

“A warm smile is the universal language of kindness.” ~ William Arthur Ward

“Kindness is the language that the deaf can hear and the blind can see.” ~ Mark Twain

“For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone.” ~ Audrey Hepburn

“This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness.” ~ Dalai Lama

“A little thought and a little kindness are often worth more than a great deal of money.” ~ John Ruskin

“Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.”        ~ Lao Tzu

“A part of kindness consists in loving people more than they deserve.” ~ Joseph Joubert

“No act of kindness no matter how small, is ever wasted.” ~ Aesop

“You cannot do a kindness too soon, for you will never know how soon it will be too late.” ~ Ralph Waldo Emerson

“Constant kindness can accomplish much. As the sun makes ice melt, kindness causes misunderstanding, mistrust, and hostility to evaporate.” ~ Albert Schweitzer

“Love and kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver.” ~ Barbara de Angelis

“I think true success is intrinsic… It’s love. It’s kindness. It’s community.” ~ Tom Shadyac

“Be kind whenever possible. It is always possible.” ~ Dalai Lama

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” ~ Leo Buscaglia

“Every day you should reach out and touch someone. People love a warm hug, or just a friendly pat on the back.” ~Maya Angelou

“How wonderful it is that nobody need wait a single minute before starting to improve the world.” ~ Anne Frank

“Every time you smile at someone, it is an action of love, a gift to that person, a beautiful thing.” ~ Mother Teresa

“The fragrance always stays in the hand that gives the rose.” ~ Hada Bejar

“Teach this triple truth to all: A generous heart, kind speech, and a life of service and compassion are the things which renew humanity.” ~ Buddha

“Tenderness and kindness are not signs of weakness and despair, but manifestations of strength and resolution.” ~ Kahlil Gibran